Could Art help achieve sustainability?


Arts & Sustainability

It seems that every day we hear more about unique art pieces that use products which its main purpose is totally different , and how amazing these creations are. But I am really wondering if this trend could be sustainable. So, let’s dig a little bit more into it.

Take for example the Art created out of chewing gum, the artist Maurizio Savini creates amazing pieces using this material. For every piece created approximately 10 kilograms of gum are used.

Can you imagine 10 kilograms? That is probably around 7,143 pieces!! (considering 1.4 grams/piece).

Is the gum collected out of the sidewalk, or under the tables?

The answer is No…

  • sustainable-art-columbia-education-groupThis artist uses two assistants that unpack the gum (new packages)
  • Then the assistants warm the pieces with a hair dryer (electricity consumption)
  • Then the gum attaches to a plaster base, where the creative process starts.
  • For preserving the piece, so it doesn’t fall apart, they use a mix of aldehyde and antibiotics , (water consumption)

Let’s consider now a different approach; Professor John Robinson, from the University of British Columbia, states that:

“Corporations struggling with how to move towards a more sustainable future will move further and faster if they focus their efforts on enhancing their imaginations – and those of their customers – rather than on collecting, analyzing and disseminating more information.” Read the full article.

The team  formed between the Michigan State University  and Joseph Zammit-Lucia wanted to engage people by showing some of his work, like Animal portraits.

So they decided to evaluate the impact of the gallery at the Museum, and in a classroom. It is important to mention that the portrait content was free of explicit messages and words.(No words, no explicit message)

The reaction was incredible, around 90% of the participants changed their perceptions about animals and started showing signs of environmental protection concern in order to preserve these ecosystems.

Once you investigate more about it, you will see that not all the initiatives are 100% sustainable, but is a clear message and a big step to generate awareness about our human impact on Earth, and motivate our minds to transform waste into art.

I invite you to think how you can reduce your footprint.

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